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9th International Seaweed Conference

"Seaweeds: supporting the European Green Deal"
24 - 25 SEPTEMBER 2020

Bertrand Charron, Science & Sustainability Communications Manager at Aquaculture Stewardship Council (ASC), UK

 "ASC/MSC Seaweed certification and eco-labelling – 2020 Update" 

About the speaker:  

Before joining the Aquaculture Stewardship Council (ASC) as Science & Sustainability Communications Manager, Bertrand was for 20 years a journalist and editor covering the global seafood industry.  He was one of the shareholders and three co-founders of IntraFish in the 1990s; and then went on to found Seafood Intelligence. Bertrand is a strong advocate of a more holistic approach to the environmental, social and economic dimensions of Sustainability, Accounting (& Accountability) and Transparency in the realm of seafood & oceans governance. He created a yearly Transparency & Sustainability benchmark of the global Salmon Farming/Fish Feed industry and of the Top 100 seafood firms. He now also sits on the Expert Review Committee of the World Benchmarking Alliance’s Seafood Stewardship Index (SSI). During his 20+ years as a journalist and editor, Bertrand edited/wrote thousands of articles re. salmon, aquaculture, seafood & economics/politics; and dozens of market/insights and benchmark reports. Bertrand studied at the University of Leicester (UK), Lyon I and La Sorbonne Nouvelle and holds an MSc in Biology of Populations, Postgrad Dip. In Natural Resources Management and a MSc in Bilingual Journalism / Foreign Correspondent.


Company info: 

The Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC) are independent not for profit organisations with global influence. The ASC and MSC run a comprehensive certification and ecolabelling programme for seafood. The primary role of the ASC is to manage the global standards for responsible aquaculture, aiming to transform the aquaculture industry to a higher standard through a comprehensive certification program that prioritises the best environmental and social aquaculture performance. The ASC and MSC and its partners encourage processors, suppliers, retailers, and consumers to give priority to purchasing MSC and ASC certified seafood.



This presentation will describe the ASC and MSC programmes and how their joint Seaweed (Algae) Standard enables producers to verify how their production unit meets the environmental sustainability and socially responsible management of their resources by using a credible, independent third-party assessment process. 


Because global production of seaweed come from both aquaculture and wild sources—with ~96% of all seaweed produced is either partially or fully cultivated— the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC) have leveraged their joint expertise in their relative production areas to create a certification suited to a commodity that uniquely straddles the divide between fisheries and aquaculture. The ASC-MSC is ISEAL compliant and based on scientific understanding and international best practice. The Standard applies globally to all locations and scales of algae operations, including both macro and micro algae and both harvesting of wild population and cultivation. 

The science-based MSC-ASC environmental and social standard for responsible algae production offers a way to confirm sustainability, using a credible, independent third-party assessment process. It allows sustainable and responsible operations to be recognised and rewarded in the marketplace, giving an assurance to consumers that their algae (or by-products derived from them) come from a well-managed and sustainable source. 


The standard covers five core principles that covers the status of exploited wild populations; environmental impacts, effective management system that respects local, national and international laws, socially responsibility and community impacts. The third-party assessment process allows to identify and improve environmental and social challenges within specific algae production system. 



Social Responsibility, Environmental Sustainability, Market Transformation, Third-party independent Certification, Auditing, Eco-labelling