The European seaweed industry stands at a pivotal crossroads. On one side lies the challenge of survival in a rapidly shifting landscape shaped by evolving markets, tightening regulations, and the realities of climate change. On the other side lies the opportunity to scale sustainably—unlocking the industry’s true potential and creating meaningful, lasting impact. This conference will explore how the sector can navigate the path from promise to practice: addressing barriers to growth, fostering innovation, and shaping a resilient seaweed economy that delivers value to people, planet, and industry alike.